Our goal is to inspire and serve a very large number of smallholder farmers to provide food security and to become a driver of economic development in their local communities. The performance of each individual team member needed to make this happen will significantly affect the long-term outcome for our primary and secondary beneficiaries.


Our main stakeholders are the farmers, the agronomists who recruit and support them, and the local partner in charge of the rollout of the programme. By setting actionable performance indicators and measuring real results at the farmers’ level, we can build productive teams and afford to reward them accordingly. When transparency and benchmarking are managed to facilitate knowledge sharing – not competition – the top performers will pull the quick-learners into a culture of accountability and proactiveness. However, since being 100% successful in recruiting is unrealistic, we also need to plan for replacements.


Continuous data aggregation for analysis is achieved through real-time reporting by smartphones and is validated by photos, GPS data and QR codes held by the farmers. The data collected will serve various purposes, from evaluation of crops based on pictures to understanding which field teams are successful and why. Growth can be measured by the farmer’s purchases of equipment and inputs like seeds and fertiliser. Movements of inputs and support personnel can be tracked and form the basis of statistics that can be used for benchmarking and troubleshooting.

By measuring the progress of each smallholder farmer, we will establish a reference model with continuous data input. The analysis and visualisation of these results will keep all involved stakeholders focused on the problem we have set out to solve. This can also drive knowledge sharing between field teams as well as peers across districts and countries.


For the benefit of decision-making, transparency created by real-time access to raw field data reduces the amount of guesswork and discussions. Supported by facts rather than anecdotal evidence, benchmarking can be done for investment kits, teams and districts. Best practices can be identified, and new ideas can be tested, documented and spread to support continuous improvement throughout the entire network, including the use of climate-smart techniques.

Performance management ensures that the roll-out team is effective in on-boarding new participants, as well as in promoting best practice for the implementation of the Micro Investment Kits. Measuring real results and delivering continuous improvement are cornerstones in any modern quality management system. Customer orientation, fact-based decision-making, clear roles, and well-documented processes help streamline the roll-out teams and qualify the farmers for better market access and increased prices.

Mobile field reports form the basis of fact-based decision-making and continuous improvement.